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While the company has made no public announcement, numerous Best Buy employees have confirmed the memo is real.Best Buys GCU is still live, but its no longer possible to purchase a membership online. Searching for Gamers Club Unlocked on the website now brings you to a forMy Best Buy, the retailers general rewards program.
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This is a bummer for video game deal hunters. If you bought just three games at Best Buy over the span of two years, youd come out ahead. Buying more games saved you even more money.
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This afternoon, POS will stop prompting enrollment and employees should no longer offer Gamers Club Unlocked to new customers.
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The memo reads, For a variety of reasons, we have decided that our Gamers Club programs will not be accepting new members. This includes both the free Gamers Club membership and Gamers Club Unlocked GCU. Current members will continue to receive their benefits and we encourage everyone else to use our My Best Buy membership to receive perks, including receiving a reward certificate when preordering select, hot games.
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Pour one out for Best Buys Gamers Club Unlocked program, one of the best deals in gaming. According to aleaked memo, the retail giant has shuttered the program. Current customers will still receive their GCU benefits until their subscriptions expire, but no new customers will be able to subscribe.
The Gamers Club Unlocked program gave discounts on nearly all video games sold at Best Buy. A twoyear GCU membership used to cost , but it offered off all new video games and preorders. Members also saved off used games and received an extra in tradein credit.
Perhaps its not surprising to see Best Buy close the program, as it must have been a moneylosing proposition for the company. Amazon used to offer similar savings to Prime members, giving them off new video games for two weeks after launch. But in August of last year, Amazon limited the program to preorders.
Whatever the reasons, people looking for deals on video games in the future will have to look elsewhere.
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